Home shopping specialist HSE24. Shopping from home. Easy and convenient. With expert advice. The shops never close. 24 hours a day. 16 hours live. 365 days a year. A compelling business concept.

The television shopping company broadcasts nationwide in Germany via cable and satellite and reaches a total of over 40 million households in Germany, Austria and Switzerland.

Future-oriented logistics solution in the growth sector of home shopping.

With a total investment of over 35 million euros, DHL set up a distribution centre with 250 workstations for the home shopping channel HSE24 at its site in Greven.

The highly automated logistics centre was developed by SSI SCHAEFER Giebelstadt as a general contractor for Deutsche Post AG.

In a four-aisle high bay racking system, up to 25,000 different articles are stored, from LCD televisions or massage brushes through to clothing. The customer orders are sent via a dedicated line to the distribution centre with an order picking area of more than 21,000 m2 on three levels.

Between 20 and 40 thousand packages are dispatched each day, primarily single item orders; they are order picked and then transferred to the DHL parcel centre after passing through dynamic scales and volume checks. The apllied logistics concept has set a new milestone for speed, flexibility and quality of logistical processes in mail order.

Project objectives:

DHL to undertake services for HSE24:

  • High availability of articles
  • Assure delivery quality, orders processed on specific days
  • Better responses at peak times
  • Reduce transport costs by using the existing parcel centre for dispatch and delivery
  • Continual growth of dispatch volume and range of articles
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The project in detail
Our range of products and services:
  • Implementation planning
  • Turn-key creation of high bay racking system (roof/wall/sprinkler/heating/lighting)
  • High bay warehouse and rack system
  • Storage and retrieval devices
  • Pallet conveying technology
  • Dispatch transport system and old carton transport system
  • Conveyor technology for hanger equipment (clothing)
  • Returns conveyor system incl. workstations and sorters
  • Static rack systems, pallet racking PR 600
  • Press for old cartons
  • Visualisation
  • Material flow computer and control system

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